Pre-Purchase Upsell Flow with Coalition Technologies
Ecommerce stores must be creative when finding ways to increase the average order value. One of these ways is to create a pre-purchase upsell: an opportunity for the customer to add an additional item to their order from inside the checkout, without the need to leave the page.
The following screenshot shows a pre-purchase upsell within the checkout experience:
Solution Overview
The pre-purchase upsell checkout flow, created by Coalition Technologies, enables merchants to show a selection of products within the checkout page. This could be a static selection or a dynamic selection that is tailored to the customer’s existing cart. This solution was created for BigCommerce stores.
Potential use cases
Adding a pre-purchase upsell to your frontend experience enables the following benefits and possible use cases:
- Increase average order value.
- Promote popular products.
- Create a tailored experience in which the upsell recommendations are customized to the customer’s existing cart.
Reference architecture
Solution details
The following steps are a non-exhaustive outline of creating a pre-purchase upsell on a BigCommerce store:
- Install Bold Checkout.
- Complete the steps outlined in Making API Calls.
- Create a self-hosted checkout flow.
- Install Advanced Metafields with Coalition Technologies on your store.
- Use this integration to add products to the channel metafields for each of your BigCommerce orders. Add the products that you want to show to your customers in the pre-purchase upsell.
note
Alternatively, you can connect a dynamic product recommendations engine to provide tailored recommendations to each customer.
- Use this integration to add products to the channel metafields for each of your BigCommerce orders. Add the products that you want to show to your customers in the pre-purchase upsell.
- Create a Bold Checkout plugin that connects the channel metadata to the metadata of the Bold Checkout orders.
- Edit the frontend interface of your self-hosted checkout flow to include a widget that displays the products that you added to the channel metafields.
Get started
To get started implementing a pre-purchase upsell checkout flow, reach out to the Coalition Technologies team.